Definition of "tourist" likely to expand

Berkeley talks with NEMS360.com in Tupelo, MS

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Speaking...we spread the word.

On the Importance of DMO CEO Visibility.

Berkeley Young on the importance of DMO CEO visibility in your community.

Designing the Experience.

Berkeley Young on the need to redesign the experience to meet the needs of today's travel consumer.

Updating the Heritage Message.

Berkeley Young on how Heritage sites must update their message for today's audience.

Gift Shops that Resonate.

Berkeley Young on how Alcatraz has successfully redesigned their giftshop experience.

Most Popular Speaking and Workshop Sessions:

• Travel Trends Affecting Destination Marketing Strategies
• Generational Marketing – Focusing on the five Major Generation Groups
• Positioning and Branding a Destination
• Making the Shift From Baby Boomers to GenX & GenY
• Trends in Cultural and Heritage Tourism
• Transumers – Changes in traveler behavior that drive changes in travel products and experiences
• Creating the Perfect Travel Guide & Rack Card
• Website Content – What the Visitor Needs to Book a Trip
• Setting Priorities in Sales and Marketing
• Sports Branding and Marketing
• Conducting Your Own Research
• Simple Basic Do-It-Yourself Online Surveys
• Organization and Structure for Travel Industry Boards
• Planning Workshops for Local Industry Leadership and/or Constituents
• Board Retreats and Planning Workshops

Some Recent Speaking Engagements Include:

• ESTO – U.S. Travel Association
• San Antonio Conservation Society
• British Columbia Ministry of Tourism and Museums Association
• California Travel Industry Association
• Alabama Mountain Lakes Tourist Association
• California Public Lands Symposium
• Professional Association of Innkeepers International
• South Dakota Governor’s Conference on Tourism
• Cultural and Heritage Tourism Alliance
• Chicago Area Chapter – Meeting Planners International
• Texas Travel Industry Association
• North Dakota Governor’s Conference on Tourism
• U.S. Virgin Islands Chamber of Commerce
• National Tour Association
• Vermont Travel Industry Conference
• International Association of Convention & Visitor Bureaus
• Mississippi Governor’s Conference on Travel and Tourism
• Maine Association of Chamber of Commerce Executives
• Salt Lake City Convention and Visitors Bureau
• Southeast Tourism Society
• Leadership Oklahoma
• Finger Lakes Annual Tourism Marketing Institute (NY)
• West Virginia CVB Association
• Pennsylvania Governor’s Conference on Tourism
• Tennessee Tourism Roundtable
• Wyoming Governor’s Conference on Tourism
• International Heritage Tourism Conference
• San Francisco Convention and Visitors Bureau